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At the beginning of March, a preparatory meeting took place at the Turkish embassy in The Hague between the Chamber of Commerce foundation and TOBB, the Union of Chambers and Commodity Exchanges, more specifically the Turkish Health Tourism Sector Assembly department.

The Turkish minister of trade has declared the Netherlands as ‘Target and priority country in health tourism’. The minister is eager to place the Turkish health tourism in the Netherlands more firmly on the map, more concretely in the form of a large Expo in Amsterdam.

It can’t be ignored: in 2021, half a million foreign patients have sought and found treatment in Türkiye.

The Chamber of Commerce foundation has been bringing the modern hospital infrastructure and expertise in Türkiye to the attention of health insurers in the Netherlands for some time now, albeit with an emphasis on planned care (read Turkish care capacity for Dutch queue).

Which Dutch B2B target groups are expected at the Expo in Amsterdam?

In the first place general practitioners, health insurers or insurance companies and relevant public institutions. Also: hospitals, (dental) clinics, IVF centers, hair transplant centers, dermatological clinics, aesthetic centers, rehabilitation centers, elderly care and nursing homes. It will be possible to make agreements – whether commercial or not – with these parties.

B2C target groups are Dutch tourists with Turkish root who are about to book a holiday to Türkiye. In addition, services are also offered to native Dutch people. In personal conversations, one can explain health problems, care and thermal tourism. Belgian and German interested parties are also welcome.

The Chamber of Commerce foundation has offered to assist the Turkish organizer of the Expo:

– Office facilities of the Chamber of Commerce in Rotterdam

– Tourism branding and marketing advice combined with business trade missions

– Digital services / compiling contact database with Dutch target groups

Location Expo: Postillion Hotel & Convention Centre, Amsterdam. May 20-21. Contact

Supported by DEIK (Foreign Economic Relations Board) and OHSAD (Association of Private Hospitals and Health Institutions).