• Meeting Turkish healthcare sector at embassy

    At the beginning of March, a preparatory meeting took place at the Turkish embassy in The Hague between the Chamber of Commerce foundation and TOBB, the Union of Chambers and Commodity Exchanges, more specifically the Turkish Health Tourism Sector Assembly department.

    The Turkish minister of trade has declared the Netherlands as ‘Target and priority country in health tourism’. The minister is eager to place the Turkish health tourism in the Netherlands more firmly on the map, more concretely in the form of a large Expo in Amsterdam.

    It can’t be ignored: in 2021, half a million foreign patients have sought and found treatment in Türkiye.

    The Chamber of Commerce foundation has been bringing the modern hospital infrastructure and expertise in Türkiye to the attention of health insurers in the Netherlands for some time now, albeit with an emphasis on planned care (read Turkish care capacity for Dutch queue).

    Which Dutch B2B target groups are expected at the Expo in Amsterdam?

    In the first place general practitioners, health insurers or insurance companies and relevant public institutions. Also: hospitals, (dental) clinics, IVF centers, hair transplant centers, dermatological clinics, aesthetic centers, rehabilitation centers, elderly care and nursing homes. It will be possible to make agreements – whether commercial or not – with these parties.

    B2C target groups are Dutch tourists with Turkish root who are about to book a holiday to Türkiye. In addition, services are also offered to native Dutch people. In personal conversations, one can explain health problems, care and thermal tourism. Belgian and German interested parties are also welcome.

    The Chamber of Commerce foundation has offered to assist the Turkish organizer of the Expo:

    – Office facilities of the Chamber of Commerce in Rotterdam

    – Tourism branding and marketing advice combined with business trade missions

    – Digital services / compiling contact database with Dutch target groups

    Location Expo: Postillion Hotel & Convention Centre, Amsterdam. May 20-21. Contact

    Supported by DEIK (Foreign Economic Relations Board) and OHSAD (Association of Private Hospitals and Health Institutions).

  • ICT ‘nearshoring’ Türkiye-Netherlands a great success!

    The need for affordable, good software and programmers is great in the Netherlands. ITR Connect, the ICT nearshoring initiative for the Dutch business community, which we mentioned shortly after their start-up in May this year (see previous message), has already proven to be a great success.

    “A diversity of clients have been served: sellers of sports products, employment agencies, energy-related companies, retail companies looking for a product assembler for their customers, financial service providers and R&D companies,” says founder and director Yaşar Yiğittürk. A turnover of at 150K is already expected this year.

    ITR Connect has a large pool of highly experienced and certified software developers in various programming languages. Project leaders in the Netherlands guide the customer in the development processes using Scrum, an Agile development method with short ‘sprints’ that yields results within 4 weeks. Market demand varies from complex financial systems and apps for mobile applications to state-of-the-art websites.

    Thanks to the efforts of (Turkish) Dutch project leaders and Turkish software developers, good software can be supplied that seamlessly meets the wishes of Dutch clients. This unique combination ensures that more and more Dutch companies that have their software developed in the Netherlands, India or Eastern Europe are starting to see the benefits of the nearshoring initiative of ITR Connect.

    Get to know ITR Connect.

  • The start of Turkish lemon season…

    The Turkish lemon season has started. Sizes are comparable to last season and Turkish growers have worked hard to ensure they comply with European crop protection regulations.

    The quality of the fruit is monitored at all stages: cultivation, sorting, packaging, distribution and conservation. Quality reports with the name of the producer, certificate number of the ‘garden’, date of harvest, chemicals (if applied), certificate of approval Turkish Ministry of Agriculture and packaging date can be shown and/or partly printed on packaging labels.

    Photo: MDA Agricultural Products

    Turkish exporters, the Union and the Ministry of Agriculture are closely monitored and have intensively trained their growers in growing the right products, spraying, fertilizing and harvesting. Read full article here.