Dutch enterprises find themselves at a crossroads, as described in a recent publication by Rabobank titled (translated) “Sector Forecasts: Cooling Down and Sustainability in Many Sectors. In such a situation, international opportunities arise. Thanks to cleverly combining trade fair participation data, new insights come to light.
Editorial note: The author of this article has employed AI to ‘match’ the Rabobank report with what initially appears to be a completely different overview: a pie chart depicting the participation of Dutch visitors in various industries at Turkish trade fairs. AI brings forth new insights.
The displayed pie chart (source: Tuyap) tells a convincing story. With a substantial representation of 22% in the furniture industry and a notable 19% in the doors, windows, and glass sector, it’s clear that Dutch presence at Turkish trade fairs is both robust and diverse.
Significant involvement is also observed in the packaging and plastics industry, with 16% and 10%, respectively. It paints a picture of the versatile scope of Dutch industry. This pattern of participation also sheds light on the interests of Dutch industries in Turkey’s economic fabric. For example, the furniture sector, which constitutes a significant portion of Dutch visitors at 22%, aligns well with Turkey’s growth in urban development and increasing demand for quality and sustainable housing solutions.
Rabobank’s forecasts suggest a contraction in various sectors, with agriculture and industry bracing for a downturn. There is a clear divide where challenges in domestic sectors can translate into cross-border opportunities. The agricultural sector, expecting a 1.3% contraction, can find solace in Turkey’s demand for high-quality agricultural products and innovation in sustainable agriculture – areas where Dutch expertise is globally recognized.
In the realm of industry, where a slight decline in demand is observed, Turkish trade fairs have opened doors for 10% of Dutch companies specializing in plastics and 2% in machinery. These trade fairs offer unique opportunities to showcase Dutch innovations and forge new trade connections in a country with remarkable industrial growth.
Given these insights, international trade missions, such as those to Turkiye, are not merely a suggestion but a strategic necessity for Dutch enterprises.
To harness business potential and achieve optimal results, the Chamber of Commerce Netherlands – Turkiye foundation and expert partners advise to save costs by participating in a trade fair only once or twice (X-1000 €). In subsequent years, investment can be made in hiring a Dutch-speaking Turkish trade expert. Such experts can represent the Dutch company at a trade fair and follow up on individual contacts.