Apr 11 2022
At the beginning of March, a preparatory meeting took place at the Turkish embassy in The Hague between the Chamber of Commerce foundation and TOBB, the Union of Chambers and Commodity Exchanges, more specifically the Turkish Health Tourism Sector Assembly department.
The Turkish minister of trade has declared the Netherlands as ‘Target and priority country in health tourism’. The minister is eager to place the Turkish health tourism in the Netherlands more firmly on the map, more concretely in the form of a large Expo in Amsterdam.
It can’t be ignored: in 2021, half a million foreign patients have sought and found treatment in Turkey.
The Chamber of Commerce foundation has been bringing the modern hospital infrastructure and expertise in Turkey to the attention of health insurers in the Netherlands for some time now, albeit with an emphasis on planned care (read Turkish care capacity for Dutch queue).
Which Dutch B2B target groups are expected at the Expo in Amsterdam?
In the first place general practitioners, health insurers or insurance companies and relevant public institutions. Also: hospitals, (dental) clinics, IVF centers, hair transplant centers, dermatological clinics, aesthetic centers, rehabilitation centers, elderly care and nursing homes. It will be possible to make agreements – whether commercial or not – with these parties.
B2C target groups are Dutch tourists with Turkish root who are about to book a holiday to Turkey. In addition, services are also offered to native Dutch people. In personal conversations, one can explain health problems, care and thermal tourism. Belgian and German interested parties are also welcome.
The Chamber of Commerce foundation has offered to assist the Turkish organizer of the Expo:
– Office facilities of the Chamber of Commerce in Rotterdam
– Tourism branding and marketing advice combined with business trade missions
– Digital services / compiling contact database with Dutch target groups
Location Expo: Postillion Hotel & Convention Centre, Amsterdam. May 20-21. Contact
Supported by DEIK (Foreign Economic Relations Board) and OHSAD (Association of Private Hospitals and Health Institutions).
Apr 11 2022
Turkiye is like a ‘candy shop’, a tempting paradise brimming with opportunity. It is nice to observe how this vast country gives Dutch entrepreneurs a burst of energy, every time.
But: where do you start as an entrepreneur? How should you deal with an unfamiliar bureaucracy and business culture? Who physically takes the Dutch entrepreneur into the local field? Read more about how the Chamber of Commerce Netherlands – Turkey foundation (CCNT) and affiliated service providers can help on site.
Take Douwe from Friesland. Although his business is going well, he notices that his customers have become more demanding. These are continuously looking for ‘something new’ for consumers who have more free time. Citizens are looking for a holiday safer and closer to home in these uncertain times with post-Corona and other crisis.
Douwe is referred by the CCNT in Rotterdam to one of the affiliated service providers/experts on site in Turkiye. His request: “perform a market research for suitable melamine producers in Turkiye”. Melamine is an extremely durable and tear-resistant plastic available in a wide variety of shapes, colors and patterns. In addition, Douwe is looking for 15 types of textile products. All ideal for home, garden, kitchen and camping.
A successful B2B meeting doesn’t end at an airport…
In a first phase, the Dutch-speaking service provider in Turkiye makes a shortlist of potential producers. There are lots of phone calls and mails with all kinds of managers in Turkish companies. Subsequently, it is checked whether the products meet the EU quality requirements.
In a second phase, Douwe receives all relevant data. Although he has confidence in the high product quality and the necessary certificates, these must be produced and delivered under well-defined conditions. Are there perhaps more useful Turkish partners or suppliers, Douwe wonders…
As an exclusive service, more candidate producers are identified and cross-matched. Furthermore, product technical, Turkish experts from the large network of the service provider are involved. For this, the service provider again crawls into the pen, telephone and visits them.
In a third phase, Douwe is brought into personal contact with the Turkish producers and suppliers. The service provider organizes the journey from Schiphol, via Istanbul to other Turkish cities. B2B meetings are supported by the service provider and an additional guide.
A successful B2B meeting or trade mission does not end at an airport; it ends up on the shelves of a Dutch retail store, you would say, doesn’t it?
But: it is often (only) phase three that is offered by sector or network organizations. A pity: the high lords leave a country with or without a minister, while the actual work still has to be done.